Introduction to Mattel Play Town
Mattel Play Town in Dubai offers a unique experience where children aged 2 to 10 can immerse themselves in an interactive indoor ‘eduplay’ environment. This concept, pioneered by Mattel Play! Town, focuses on stimulating play experiences that encourage children’s imagination and fantasy. The town features five of Mattel’s most popular and beloved characters: Barney™, Thomas & Friends™, Bob the Builder™, Angelina Ballerina™, and Fireman Sam. These characters come alive in a setting designed to inspire creativity and learning through play.
Location and Contact Information
Location: CITY WALK, Dubai, United Arab Emirates
Google Maps: Mattel Play Town Dubai
Address: CITY WALK – Dubai – United Arab Emirates
Telephone: +971 800 637227
Operating Hours
Saturday – Wednesday: 9:00 AM – 8:00 PM
Thursday: 9:00 AM – 10:00 PM
Friday: 10:00 AM – 10:00 PM
Highlights of Mattel Play Town
Mattel Play Town is not just an entertainment venue but an educational one as well. It provides a chance for children to interact with famous Mattel characters. The play town is specially designed for children to have an engaging and stimulating fun outing. Live shows, eduplay, and hands-on activities are included, focusing on building social skills, problem-solving, and creativity.
Admission Details and Pricing
General Admission: Includes refreshment of choice
Adults (16+): Free
Child (age 2-16): 1 hour – INR 1100, 2 hours – INR 1700, Full day – INR 1850
Infants (0-2): Free
Conversion to AED and USD will be provided.
Recommended Audience
Mattel Play Town is highly recommended for children. It offers an overall engaging and stimulating experience. The activities are designed to enhance teamwork, problem-solving skills, and creativity. It’s an ideal destination for a fun and educational outing for kids.
Accessing City Walk
Metro: The nearest station is the Dubai Mall Station (red line), followed by a short taxi ride.
Taxi: Both private and public taxis are available to City Walk.
Car: Underground parking space is available.
Attractions at Mattel Play Town
Each section of Mattel Play Town is dedicated to a different character, offering unique and interactive experiences. From building a city with Bob the Builder to dancing with Angelina Ballerina, each activity is designed to be both fun and educational. Children learn about teamwork, creativity, discipline, and more through these immersive experiences.
The Mattel Store
The Mattel store at Play Town offers a wide range of toys, souvenirs, clothing, and books. It’s a perfect place to find gifts and keepsakes for children, reflecting the characters and themes of Mattel Play Town.
Interesting Facts about Mattel Play! Town
- Innovative Eduplay Concept: Mattel Play! Town is built around the innovative concept of ‘eduplay’, which combines education and play. This approach is designed to stimulate children’s imagination and learning through interactive play with famous characters.
- Character-Themed Zones: The play town features distinct zones, each dedicated to a beloved Mattel character. Children can explore different worlds, from the constructive site of Bob the Builder to the graceful dance studio of Angelina Ballerina.
- Interactive Learning: Each zone within Mattel Play! Town is designed to teach children valuable skills like problem-solving, teamwork, creativity, and social interaction, all within fun and interactive settings.
- Safety and Supervision: With the Drop n’ Go service, parents can leave children above the age of three in the safe and supervised environment of Mattel Play! Town while they shop or relax in the CITY WALK area.
- Multisensory Experiences: The attraction is designed to engage children through multiple senses. This includes tactile activities like building and dancing, audio-visual elements in shows and interactive games, and even the chance to dress up as favorite characters.
- Cultural Integration: Being located in Dubai, a cultural melting pot, Mattel Play! Town offers a unique opportunity for children from diverse backgrounds to interact, learn, and play together.
- Eco-Friendly Practices: Mattel Play! Town is committed to sustainability and incorporates eco-friendly practices in its operations, promoting environmental awareness among its young visitors.
- Seasonal Events and Shows: The venue often hosts special events and shows, especially during holidays and festivals, adding a unique flavor to the regular attractions.
- Educational Partnerships: Mattel Play! Town collaborates with educational experts to ensure that their activities are not just fun but also align with developmental goals for children.
- Global Brand, Local Touch: While being part of the global Mattel brand, the Play! Town in Dubai has been customized to cater to the local and regional audience, making it a unique blend of global appeal with a local touch.
These facts highlight the unique aspects of Mattel Play! Town, making it a standout destination in Dubai for family fun and children’s educational entertainment.
